Ian Cumberland's work has been featured on Hi-Fructose! Cumberland is an Irish Artist working primarily in painting and immersive installation. He studied Fine Art at the University of Ulster, Belfast. Cumberland is currently interested in exploring ideas relating to the Society of the Spectacle and its contemporary manifestation in society, where authentic social life is replaced with its representation leaving little beneath, a process that has accelerated in the age of social media. His painted works, which are mainly figurative, reflect on the individual, their understanding of self, and the disparity between appearance and reality.